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MEDIAGUARDIAN 100: Who pulls the strings in UK media?
by Janine Gibson, Dan Milmo, Amy Vickers, Claire Cozens, Jason Deans, Jessica Hodgson, Julia Day and Daniel Rogers, MediaGuardian

8:00 a.m. March 1, 2001 PDT

Who controls the media is key to our culture and democracy. In the first list of its kind, MediaGuardian identifies the 100 people who decide what you watch, read, hear or download.

[The following is excerpted from MediaGuardian's special report on controling influences within UK media; please visit their site for full report.]

NO LIST can ever be definitive. It's just not possible. And there are too many anyway: lists cataloguing wealth or beauty or achievement by a certain age or sector of society. They provide a moment's titillation and then they're gone, rubbished by their readers and resented by those who aren't in them.

It would be silly to declare that this list is different while actually seeking the quick thrill of who came where. But the ambition of the MediaGuardian 100 is rather grander. We wanted to show who the individuals and corporations controlling the media in this country are—to get a real idea of whether what we read, hear and see is controlled by faceless international conglomerates or still managed by the group of 50 or so middle-aged Oxbridge graduates who were in charge 20 years ago. As Trevor Phillips says, in his article below, some of the answers are disappointingly predictable.

1 — 100
The full list in numerical order:
  1. Rupert Murdoch . profile
    Chairman, News Corporation | broadcasting, publishing and new media;
    Company: (turnover) £16.5bn; (staff) 34,000
    Age: 70; Salary: £2.3m
    Star in: descendant

  2. Bill Gates . profile
    Chairman and chief executive, Microsoft | new media
    Company: (turnover) £16.35bn; (staff) 39,100
    Age: 46; Salary: £469,000; Wealth: estimated at £58.7bn
    Star in: ascendant

  3. Greg Dyke . profile
    Director general, BBC | broadcasting
    Company: (income) £3bn from licence fee, World Service direct grant, plus commercial income from BBC Worldwide and BBC Resources; (staff) 23,640
    Age: 54; Salary: £347,000. Total package including perks: £454,000; Worth: at least £6m—from sale of Granada shares
    Star in: ascendant

  4. Jerry Levine . profile
    Chief executive, AOL Time Warner | new media, broadcasting, publishing
    Company: (turnover) £6.5bn (Q1); (staff) 90,000
    Age: 62; Salary: £710,000 plus £7.3m bonus
    Star in: ascendant

    Steve Case . profile
    Chairman/chief executive designate, AOL Time Warner | new media, broadcasting
    Company: (turnover) £6.5bn (Q1); (staff) 88,500
    Age: 42; Salary: £273,000 (he has exercised more than £50.7m in options in the past financial year)
    Star in: ascendant

  5. Sir Martin Sorrell . profile
    Group chief executive, WPP | advertising and marketing
    Company: (turnover) £5.66bn; (staff) 29,168
    Age: 56; Salary: £2.5m
    Star in: ascendant

  6. Charles Allen . profile
    Chairman, Granada | broadcasting
    Company: (turnover) £1.1bn; (staff) 7,000
    Age: 43; Pay: £932,000, but could make several million pounds from a controversial share scheme awarded in summer 2001
    Star in: ascendant

  7. Tony Ball . profile
    Chief executive, BSkyB | broadcasting
    Company: (turnover) £1.9bn; (staff) 13,000
    Age: 44; Salary: £700,000; Worth: salary, bonus and pension totalled £1.54m in 1999/2000. Cashed in £6m in share options since joining the company
    Star in: ascendant

  8. Paul Dacre . profile
    Group editor of Associated Newspapers and editor of the Daily Mail | publishing
    Company: (turnover) Daily Mail and General Trust, £959.5m; (staff) Associated Newspapers 2,500, Daily Mail and General Trust 18,675
    Age: 52: Salary: £727, 000; Worth: could make some £15m from a new bonus scheme
    Star in: ascendant

  9. Gordon Brown . profile
    Chancellor of the Exchequer | politics
    Staff: 1,433
    Age: 50; Salary: £117,979
    Star in: ascendant

  10. Richard Curtis . profile
    Freelance writer | broadcasting
    Age: 44
    Star in: ascendant

  11. Michael Green . profile
    Chairman, Carlton Communications | broadcasting
    Company: (turnover) £2.1bn; (staff) 3,000
    Age: 53; Salary: £892,000; Worth: £124m
    Star in: balance

  12. Stuart Prebble . profile
    Chief executive, ITV | broadcasting
    Staff: 51
    Age: 50
    Star in: ascendant

  13. Mark Thompson . profile
    Director of BBC television | broadcasting
    Annual programming budget: £1.3bn; Staff: 1,033
    Age: 43; Pay: salary and perks of £272,000
    Star in: ascendant

  14. David Yelland . profile
    Editor, the Sun | publishing
    Circulation 3.5m
    Age: 38
    Star in: ascendant

  15. Barclay Knapp . profile
    Chief executive, NTL | broadcasting, new media, telecoms
    Company: (turnover) £1.9bn; (staff) 22,000
    Age: 44
    Star in: ascendant

  16. Peter Bazalgette . profile
    Creative director, Endemol Entertainment UK | broadcasting
    Company: (turnover) £40m; (staff) 350
    Age: 48
    Star in: ascendant

  17. Conrad Black . profile
    Chairman, Hollinger | publishing
    Company: (turnover) £2.35bn
    Age: 56; Salary: £2.6m plus £2m bonus
    Star in: balance

  18. Michael Jackson . profile
    Chief executive, Channel 4 | broadcasting
    Company: (turnover) £716m; (staff) 934
    Age: 43; Salary: £536,000
    Star in: ascendant

  19. Piers Morgan . profile
    Editor in chief, Daily Mirror and Sunday Mirror | publishing
    Circulation: Mirror, 2.2m, Sunday Mirror, 1.85m
    Company: (turnover) £1bn; (staff) 14,000
    Age: 36; Salary: £300,000pa
    Star in: depends who you talk to. Fans say his larger-than-life personality and tabloid instincts make him the best tabloid editor of his generation. Critics say his reputation has been irreparably tarnished by the City Slickers scandal.

  20. Philip Graf . profile
    Chief executive, Trinity Mirror | publishing, new media
    Company: (turnover) £1bn; (staff) 14,000
    Age: 53; Salary: £430,000
    Star in: ascendant

  21. Les Hinton . profile
    executive chairman, News International | publishing
    Staff: 3,800
    Age: 55
    Star in: balance

  22. Gerry Murphy . profile
    Chief executive, Carlton Communications | broadcasting
    Company: (turnover) £2bn; (staff) 3,300
    Age: 45; Salary: £150,000 (over the current financial year)
    Star in: ascendant

  23. Tom Glocer . profile
    Chief executive, Reuters | news and financial information
    Company: (turnover) £3.59bn; (staff) 18,082
    Age: 41
    Star in: ascendant

  24. Sir Christopher Bland . profile
    Chairman, British Telecom | telecoms
    Company: (turnover) £20.4bn; (staff) 137,000
    Age: 63; Salary: £500,000; Worth £10m-plus thanks to generous share-scheme at LWT where he was once chairman.
    Star in: descendant

  25. Terry Leahy . profile
    Chief executive of Tesco | retail/new media
    Company: (turnover) £1bn; (staff) 240,000
    Age: 45; Salary: £771,000 but took home a pay packet of £1.5m including bonuses
    Star in: balance

  26. Marjorie Scardino . profile
    Chief executive, Pearson | publishing, new media
    Company: (turnover) £3.9bn; (staff) 30,000
    Age: 54; Salary: £938,000
    Star in: balance

  27. David Liddiment . profile
    Director of programming and channels, ITV | broadcasting
    Annual programming budget: £747m; (staff) 50
    Age: 48
    Star in: ascendant

  28. Alan Rusbridger . profile
    Editor of the Guardian; executive editor of the Observer | publishing
    Circulation: 400,000
    Company: (turnover) £444m (Guardian Media Group); (staff) 1,300 (Guardian Newspapers Limited)
    Age: 47; Salary: £225,000
    Star in: ascendant

  29. Richard Desmond . profile
    Chief executive, Northern & Shell, Express Newspapers | publishing
    Circulation: Daily Express, 960,000; Sunday Express, 910,000; Daily Star, 580,000
    Company: (turnover) total value of his three companies estimated to be £270m; (staff) 617
    Age:48; Salary: personal worth £150m
    Star in: ascendant

  30. Mario Monti . profile
    Competition commissioner, European Union | all media
    Staff: 600
    Age: 58; Pay: £120,000
    Star in: ascendant

  31. Rod Liddle . profile
    Editor, the Today programme, Radio 4 | broadcasting
    Age: 41
    Star in: ascendant

  32. Adam Singer . profile
    Chief executive, Telewest | broadcasting, new media
    Company: (turnover) £1.1bn; (staff) 10,000
    Age: 49; Salary: 340,000
    Star in: ascendant

  33. Jonathan Harmsworth (Lord Rothermere) . profile
    Chairman, Daily Mail & General Trust | publishing and broadcasting
    Company: (turnover) £1.86bn; (staff) 2,500
    Age: 34; Salary: £415,000, worth £825m
    Star in: ascendant

  34. Aidan Barclay . profile
    Chairman, Press Holdings | publishing
    Age: mid-40s; Salary: Aidan's father, David Barclay, and his uncle Frederick, have a combined value of £1bn
    Star in: ascendant

  35. Ralph Bernard . profile
    Executive chairman, GWR | broadcasting
    Company: (turnover) £127m; (staff) 1,000
    Age: 48; Salary: £458,000
    Star in: ascendant

  36. Sir Tony O'Reilly . profile
    Chairman, Independent News & Media | publishing
    Company: (turnover) £823.5m; (staff) 11,392
    Age: 65
    Star in: balance

  37. Andrew Flanagan . profile
    Chief executive, SMG | broadcasting, publishing
    Company: (turnover) £300m; (staff) 1,700
    Age: 46; Salary: £356,000
    Star in: descendant

  38. Peter Stothard . profile
    Editor, the Times | publishing
    Circulation: 718,000
    Age: 50
    Star in: ascendant

  39. Stewart Purvis . profile
    Chief executive, ITN | broadcasting
    Company: (turnover) £105m; (staff) 1,000
    Age: 53
    Star in : balance

  40. Ian Hislop . profile
    Editor, Private Eye | publishing
    Company: (turnover) £300,000; (staff) 15
    Age: 40
    Star in: ascendant

  41. Alastair Campbell . profile
    Director of communications and strategy, Labour party | public relations
    Company: (staff) 15
    Age: 44; Salary: £100,000
    Star in: ascendant

  42. Chris Tarrant . profile
    Breakfast show presenter on Capital Radio/presenter on Who Wants to be a Millionaire? | broadcasting
    Company: (turnover) Capital: £125.4m; (staff) 680 (Capital)
    Age: 54; Salary: £1.3m (Capital) £2.5m (ITV)
    Star in: balance

  43. Chris Gent . profile
    chief executive, Vodafone | telecoms
    Company: (turnover) £21.4bn; (staff) 42,000
    Age: 53; Annual earnings: £6.9m. He landed a £10m bonus last year. Share options will earn him millions more.
    Star in: balance

  44. Maurice Saatchi . profile
    Partner, M&C Saatchi | advertising
    Company: (staff) 320
    Age: 55
    Star in: balance

  45. Niall FitzGerald . profile
    Chairman, Unilever | marketing
    Company: (turnover) £28.6bn; (staff) 260,000
    Age: 55; Salary: £800,000. But total pay and perks of £1.3m last year. Pension of £502,000
    Star in: ascendant

  46. Dawn Airey . profile
    Chief executive, Channel 5 | broadcasting
    Company: (turnover) £234m; (staff) 250
    Age: 40
    Star in: ascendant

  47. Lorraine Heggessey . profile
    Controller, BBC1 | broadcasting
    Annual programming budget: £823m
    Age: 44
    Star in: ascendant

  48. Patricia Hodgson . profile
    Chief executive, independent television commission | broadcasting
    Company: (staff) 187
    Age: 54; Income: £434,000; Salary: £200,000
    Star in: balance

  49. Max Clifford . profile
    Founder, Max Clifford PR | public relations
    Company: (staff) 6
    Age: 58
    Star in: ascendant

  50. Nigel Lythgoe . profile
    Head of production, 19TV | broadcasting
    Age: 51; Salary: £2m over next five years
    Star in: ascendant

  51. Jean-Marie Messier . profile
    Chief executive, Vivendi Universal | broadcasting, publishing, new media
    Company: (turnover) £25bn; (staff) 290,000
    Age: 42; Pay: £2m
    Star in: ascendant

  52. Richard Branson . profile
    Chairman, Virgin Group | marketing
    Company: (turnover) £3bn; (staff) 25,000
    Age: 50; Salary: unknown. He is worth £2.2bn
    Star in: descendant

  53. David Briggs . profile
    Producer, Celador | broadcasting
    Company: (staff) 50
    Age: 52
    Star in: ascendant

  54. Rebekah Wade . profile
    Editor, News of the World | publishing
    Circulation: 3.9m
    Age: 33
    Star in: ascendant

  55. Barry Cox . profile
    Deputy chairman, Channel 4 | broadcasting
    Company: (turnover) £716.4m
    Age: 59; Salary: £19,000
    Star in: ascendant

  56. Crispin Davis . profile
    Chief executive, Reed Elsevier | publishing
    Company: (turnover) £3.77bn; (staff) 30,000
    Age: 52; Salary: £750,000
    Star in: ascendant

  57. Trevor Kavanagh . profile
    Political editor, the Sun | publishing
    Star in: ascendant

  58. Dianne Thompson . profile
    Chief executive, Camelot | marketing
    Company: (turnover) £4.9m; (staff) 900
    Age: 50; Salary: £526,000 (excluding bonuses)
    Star in: ascendant

  59. Jenny Abramsky . profile
    Director of BBC radio | broadcasting
    Annual programming budget: £290m; Staff: 600
    Age: 54; Salary: £198,000. With perks she takes home £258,000.
    Star in: balance

  60. Charles Moore . profile
    Editor, Daily Telegraph | publishing
    Circulation: 1m; Staff: 363
    Age: 44
    Star in: balance

  61. Richard Littlejohn . profile
    Columnist, the Sun | publishing
    Age: 47
    Star in: descendant

  62. Sly Bailey . profile
    Chief executive, IPC Media | publishing
    Company: (turnover) £388m; (staff) 1,800
    Age: 39
    Star in: balance

  63. Sir Trevor McDonald . profile
    Newsreader | broadcasting
    Age: 61; Salary: £622,000
    Star in: balance

  64. Chris De Lapuente . profile
    Vice-president and managing director, Procter & Gamble | marketing
    Company: (turnover) £28.3bn; (staff) 110,000
    Age: 38
    Star in: ascendant

  65. Didier Bellens . profile
    Chairman, RTL | broadcasting
    Company: (turnover) £2.44bn; (staff) 7,000
    Age: 45; Salary: £562,500
    Star in: ascendant

  66. Anne Wood . profile
    Founder and creative director, Ragdoll | broadcasting
    Company: (turnover) 25.6m; (staff) 80
    Age: 64; Salary: her family's stake in the company is worth £132m
    Star in: ascendant

  67. Julia Hobsbawm . profile
    Chairwoman, Hobsbawm Macaulay Communications | public relations
    Company: (turnover) £1.5m; (staff) 23
    Age: 36
    Star in: ascendant

    Sarah Macaulay . profile
    Partner, Hobsbawm Macaulay Communications (HMC) | public relations
    Company: (turnover) £1.5m; (staff) 23
    Age: 41
    Star in: ascendant

  68. Andrew Gowers . profile
    Editor, Financial Times | publishing
    Circulation: 490,000
    Company: (turnover) £81m operating profit last year; (staff) 500
    Age: 43
    Star in: ascendant

  69. John Witherow . profile
    Editor, the Sunday Times | publishing
    Circulation: 1.37m
    Age: 49
    Star in: balance

  70. John Pluthero . profile
    Chief executive, Freeserve | new media
    Company: (turnover) £30.2m; (staff) 200
    Age: 37; Pay: £200,000
    Star in: descendant

  71. David Jason . profile
    Actor | broadcasting
    Age: 61; Salary: £1m plus annual earnings
    Star in: balance

  72. Bill Emmott . profile
    Editor in chief, the Economist | publishing
    Staff: 1,500; Age: 44
    Star in: ascendant

  73. Trevor Beattie . profile
    Chairman, TBWA/London | advertising
    Company: (turnover) £37m; (staff) 280
    Age: 42
    Star in: ascendant

  74. David Mansfield . profile
    chief executive, Capital Radio | broadcasting
    Company: (turnover) £135m ; (staff) 800
    Age: 47; Salary: £710,000
    Star in: descendant

  75. Jane Root . profile
    Controller, BBC2 | broadcasting
    Annual programming budget: £421m
    Age: 44
    Star in: balance

  76. Paul Abbott . profile
    Freelance screenwriter/producer; Age: 41
    Star in: balance

  77. Terry Mansfield . profile
    Managing director, National Magazines | publishing
    Staff: 750; Age: 63
    Star in: descendant

  78. Robert Phillis . profile
    Chief executive, Guardian Media Group | publishing
    Company: (turnover) £444m; (staff) 2,687
    Age: 55; Salary: total package including benefits and bonus £555,000
    Star in: ascendant

  79. Alan Parker . profile
    Founder and senior partner, Brunswick | public relations
    Staff: 275; Age: 44
    Star in: ascendant

  80. Peter Bennett-Jones . profile
    Chairman, Tiger Aspect Productions and PBJ Management | broadcasting
    Staff: 70; Age: 46
    Star in: ascendant

  81. Nick Elliott . profile
    ITV controller of drama | broadcasting
    Annual programming budget: £270m
    Staff: 4; Age: 57
    Star in: balance

  82. Jeremy Paxman . profile
    Presenter, BBC2's Newsnight, Radio 4's Start the Week, BBC2's University Challenge | broadcasting
    Age: 51
    Star in: balance

  83. Dominic Lawson . profile
    Editor, the Sunday Telegraph | publishing
    Circulation: 805,000
    Company: (turnover) £1.48m; (staff) 140
    Age: 45
    Star in: balance

  84. Ashley Highfield . profile
    Director of new media, BBC | new media
    Company: (turnover) estimated budget £80m; (staff) 461
    Age: 35; Salary: £156,000 including bonuses
    Star in: ascendant

  85. Alan Yentob . profile
    Director of drama and entertainment and children's programmes, BBC | broadcasting
    Staff: 1,392
    Age: 54; Salary: £213,000
    Star in: balance

  86. Polly Toynbee . profile
    Columnist, the Guardian | publishing
    Age: 54
    Star in: balance

  87. Nicholas Coleridge . profile
    Managing director, Conde Nast UK | publishing
    Staff: 450; Age: 44
    Star in: balance

  88. Simon Kelner . profile
    Editor, the Independent | publishing
    Circulaton: 225,000; Staff: 750
    Age: 44
    Star in: balance

  89. Neil Blackley . profile
    Head of media research, Merrill Lynch | finance
    Staff: 17; Age: 45
    Star in: ascendant

  90. Matthew Freud . profile
    Chairman, Freud Communications | public relations
    Company: (billings) £7.4m; (staff) 131
    Age: 37
    Star in: ascendant

  91. Roger Alton . profile
    Editor, the Observer | newspaper publishing
    Circulation: 450,000; Staff: 146
    Age: 53
    Star in: ascendant

  92. Chris Powell . profile
    Chairman, BMP DDB | advertising
    Company: (turnover) £35.5m; (staff) 450
    Age: 57
    Star in: balance

  93. Richard Sambrook . profile
    Director of BBC news | broadcasting
    Annual programming budget: £310m; Staff: 3,500
    Age: 45
    Star in: ascendant

  94. Andrew Neil . profile
    Publisher in chief, Press Holdings | publishing
    Circulation: Scotsman 90,000, Scotland on Sunday 98,000, Sunday Business 55,000; Staff: 840
    Age: 52
    Star in: balance

  95. Gerald Kaufman . profile
    Labour MP, chairman of the culture media and sports select committee
    Age: 71; Salary: £50,000
    Star in: balance

  96. Helen Boaden . profile
    Controller, BBC Radio 4 | broadcasting
    Annual programme budget: £85m (1999-2000); Staff: 600
    Age: 45
    Star in: ascendant

  97. Lord Wakeham . profile
    Chairman, press complaints commission | publishing
    Age: 69
    Star in: balance

  98. JK Rowling . profile
    Children's author | book publishing
    Age: 35; Worth: £65m
    Star in: ascendant

  99. David Sullivan . profile
    Porn magnate and owner of Birmingham City football Club | publishing, property, football
    Age: 52
    Star in: balance

  100. Boris Johnson . profile
    Editor, Spectator, MP for Henley
    Age: 37
    Star in: ascendant
by Trevor Phillips, MediaGuardian

8:00 a.m. March 1, 2001 PDT

Those who make up the MediaGuardian 100 are predominantly white, male and middle-aged, which is no surprise when you remember the list is about power not equality.

HERE'S A THOUGHT for the thousand or so media folk who think they should have been on this list and cannot find their name: don't give your PR department a kicking, it's not their fault.

Instead, sit for a moment in your expensively upholstered, yet ergonomically designed, office chair and contemplate this question: in the 21st century, is this overwhelmingly male, middle-aged, racially exclusive club one of which you would be proud to be a member?

Is a list that features only 13 women—most of them in the lower ranks—really a measure of the available talent, or is it a mediocre boys' club that shuts out the best if they are blessed with breasts?

Should we celebrate or investigate a society where there is only one non-white person?

And without speculating too much about anyone's sexual orientation, shouldn't we feel uneasy about the media's morality being controlled by a bunch of guys who would pass any "family" test Norman Tebbit or Ann Widdecombe could subject them to?

This is not an argument for quotas for women, blacks, gays or anyone else (though I am still amazed there are no self-declared porno-kings on the list).

This list is about power, not equality. But for those who want to hold on to power, it carries a warning, the equivalent of the railway industry's SPAD, or signal passed at danger.

The red light here warns that Britain's mediocracy is in danger of being terminally out of touch with its paying audience.

If you want to know where that leads you, look at Marks and Spencer, or perhaps more pertinently, the Conservative party.

Look at the gap. More than half of Britain's viewers, listeners and readers are women. Getting on for one in 12 is not white. Perhaps one in 10 is gay or bisexual.

Their mean age is below 40. Yet this top 100 is overwhelmingly white, male, straight and middle aged.

The drug of choice is probably an expensive malt whisky - if these people aren't teetotal. These guys may go to clubs but probably the sort that have porters rather than bouncers. If they want to hear what young people think, they will ask their children or grandchildren.

The list tells us those people who inhabit the highest echelons of the media industry are probably incapable of hearing the sound of Britain today.

That is not because the men and few women here don't want to know what's going on. Boy, do they want to know. They invest millions of pounds in focus groups and even turn up to listen to the punters discuss their wares.

They keep armies of market researchers in gainful employment, their clipboards fluttering up and down high streets all over the nation.

They torment their minions with cuttings from magazines and newspapers about the latest trends.

Yet when they sit around the table to take the big decisions, the only person in the room who is likely to be wearing a skirt (in the conventional sense) will be silently taking the minutes; and the black, Asian or chinese bloke will be refilling the teacups.

Most of the people on this list would be outraged by the suggestion they run a business that is racist or sexist in any way. After all, they think they promote purely on merit and would not tolerate anyone doing otherwise.

Actually, what they really believe is that the problem lies with the women and the blacks who do not apply or don't yet have the experience—or the appetite—for power. And, by the way, things will change with time but the turnover of jobs is slow.

This, of course, is the sort of drivel the chief constables repeatedly put forward as an excuse for their failures during the past 20 years. They spent vast sums on training and even vaster sums on apologising for the consequences of their inaction.

The media's problem is worse. We say we want to change but resist the evidence that the fault lies in the way we do things.

We are a case of McPherson on stilts; whatever individual media bosses want to do, the institutions they lead produce a biased and racist outcome.

Our industry has few excuses, and they are all pretty feeble. To start with diversity is not a new challenge. It was an issue before I came in to TV 20 years ago.

Yet the bosses still affect to be surprised when shown the latest statistics on their own organisation. Very little has changed, even in the lower reaches of the business.

Then there is the whisper that women and minorities don't apply for the top jobs because they don't want them. Crap. The fact is, many walk before they get to the level to compete because they feel sure competing will be pointless.

And who can blame them? The statistics and their own experience tell them they will not be promoted above a similarly qualified white person.

Even for those who do stay the course, there is the turnover issue.

It is often argued there are few opportunites at the top because editors and chief executives don't move on.

This ignores the reality that hardly a month goes by without the occupant of some editorial chair on a national newspaper abandoning their seat.

Even in the few weeks since we drew up this list, two editors (Rosie Boycott and Richard Lambert) were replaced, for different reasons. There will be a new chairman of the BBC within months. Columnists come and go weekly.

Media bosses are always on the search for new talent; but they seldom use their patronage to advance people who are unlike themselves. Part of the reason is no one in this highly competitive world wants to take what they perceive to be a risk.

But leadership is about risk and bosses have always had ways of creating and grooming their successors. Even in these meritocratic days, it is patronage that counts. Today, we fashionably call it "mentoring".

Greg Dyke grew under the tutelage of Sir Christopher Bland; a year ago, both Charles Allen and his mentor Gerry Robinson would have been here; Ian Hislop owes his rapid advancement to Richard Ingrams' recognition of his talent; and neither Trevor Kavanagh nor Richard Littlejohn would be where they are now without Rupert Murdoch's personal confidence.

It wouldn't cause any of the bosses too much pain to appoint the odd minority writer here or the occasional female non-executive director there.

These 100 people can change things and the timescale does not have to be geological.

We are not talking affirmative action. All the current bosses have to do is to extend the confidence that they display in slightly younger white men to other people.

But perhaps that might be a bridge too far. Admitting someone who does not look like you could one day do your job is too much like acknowledging you yourself might not be perfect.

Article copyright © Guardian Newspapers Limited 2001; all rights reserved

Source: MediaGuardian.co.uk
related resources

| r e a d i n g |

The Media of Conflict: War Reporting and Representations of Ethnic Violence; Tim Allen, Jean Seaton; ISBN: 1856495701

The Rise of the Network Society; Manuel Castells; ISBN: 0631221409

Understanding Media; Marshall McLuhan, Lewis H. Lapman; ISBN: 0262631598

Custodians of Conscience; Theodore Lewis Glasser, James S. Ettema; ISBN: 0231106750

Taken by Storm: The Media, Public Opinion, and U.S. Foreign Policy in the Gulf War (American Politics and Political Economy Series); W. Lance Bennett, David L. Paletz; ISBN: 0226042596

Media Ethics: Cases and Moral Reasoning; Clifford G. Christians, Mark Fackler, Kim Rotzoll, Kathy Brittain McKee; ISBN: 0801333385

The Business of Journalism: Ten Leading Reporters and Editors on the Perils and Pitfalls of the Press; William Serrin; ISBN: 1565845811

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect; Bill Kovach, Tom Rosenstiel; ISBN: 0609607839

Just the Facts: How 'Objectivity' Came to Define American Journalism; David T., Z. Mindich; ISBN: 081475614X

The Media at War: Communication and Conflict in the Twentieth Century; Susan L. Carruthers; ISBN: 0312228015

Hotel Warriors: Covering the Gulf War; John J. Fialka, Peter Braestrup; ISBN: 0943875404

Reporting Vietnam: Media and Military at War; William M. Hammond; ISBN: 0700609113

Secrets of Victory: The Office of Censorship and the American Press and Radio in World War II; Michael S. Sweeney; ISBN: 0807849146

Reporting World War II: American Journalism 1938-1946 (The Library of America); Library of America; ISBN: 1883011124

Reporting Vietnam: American Journalism 1959-1969 (The Library of America); Library of America; ISBN: 1883011582

Witness in Our Time: Working Lives of Documentary Photographers;Ken Light, Kerry Tremain; ISBN: 1560989483

Truth Needs No Ally: Inside Photojournalism; Howard Chapnick; ISBN: 0826209556

. . . . . . . . . . . . . . . . . . . .

Manufacturing Consent: The Political Economy of the Mass Media; Edward S. Herman, Noam Chomsky; ISBN: 0375714499

Necessary Illusions: Thought Control in Democratic Societies; Noam Chomsky; ISBN: 0896083667

Bias: A CBS Insider Exposes How the Media Distort the News; Bernard Goldberg; ISBN: 0895261901

Corporate Media and the Threat to Democracy (Open Media Pamphlet Series); Robert Waterman McChesney; ISBN: 1888363479

Censored 2001: 25 Years of Censored News and the Top Censored Stories of the Year (Censored, 2001); Peter Phillips, Noam Chomsky, Tom Tomorrow ; ISBN: 158322064X

Coloring the News: How Crusading for Diversity Has Corrupted American Journalism; William McGowan; ISBN: 1893554287

The Media Monopoly: With a New Preface on the Internet and Telecommunications Cartels; Benjamin H. Bagdikian; ISBN: 0807061794

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists; Joel Best; ISBN: 0520219783

It Ain't Necessarily So: How Media Make and Unmake the Scientific Picture of Reality; David Murray, Joel Schwartz, S. Robert Lichter; ISBN: 0742510956

Conglomerates and the Media; Erik Barnouw, Todd Gitlin; ISBN: 1565844726

You Are Being Lied To: The Disinformation Guide To Media Distortion, Historical Whitewashes & Cultural Myths; Russ Kick; ISBN: 0966410076

| u s e n e tg r o u p s |




| w e b s i t e s |

media watch groups:
Accuracy in Media
Center for Media and Public Affairs
Center for Public Integrity
Committee to Protect Journalists
Fairness & Accuracy In Reporting
First Amendment Cyber-Tribune
Freedom Forum First Amendment Center
Freedom House
IFEX Alert Service
Index on Censorship
Institute for Public Accuracy
Media Awareness Network
Media Research Center
On The Media
PEN American Center

. . . . . . . . . . . . . . . . . . .

alternative news:
The Consortium
In These Times
Le Monde Diplomatique
The Nation
The Progressive

. . . . . . . . . . . . . . . . . . .

mainstream news:
Agence France-Presse (France)
BBC World News (UK)
The Independent (UK)
Los Angeles Times
New York Times
Washington Post
World Press Review

. . . . . . . . . . . . . . . . . . .

media criticism/resources:
American Journalism Review
Columbia Journalism Review
International Forum for Independent Media
Media & Peace Institute
Media Central
Media Channel
NewsLink (AJR affiliate)
Project Censored

. . . . . . . . . . . . . . . . . . .

(*see our resource directory for add'l resources)

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